| Idea Name: |
Penaashe |
| Slogan: |
Helping women discover their wings |
| Supervisor Name: |
Yarooq Nadeem |
| Supervisor Designation: |
Professor |
| Supervisor School: |
NUST Business School |
| Supervisor Department: |
NBS |
| Contact number: |
03312025000 |
| Email ID: |
yaruq.nadeem@nbs.nust.edu.pk |
| Abstract: |
| We will sell makeup pouches and stationary bags made by women who will use their expertise to make bags that are high quality, unique, creatively designed and most importantly affordable. |
| What is the unmet need in society that your idea will fulfill ? |
| The opportunities and economic participation for women in Pakistan is second worst in the entire world. By becoming financially independent they would be able to survive on their own. By collaborating with NGOs involved in empowering women, Penaashe would help to provide them with employment. |
| Who needs it ? How many would benefit ? |
| The beneficiaries would be the underprivileged women who would be paid more than market price for their services in order to empower them and encourage them to become independent. We hope to empower at least 10 underprivileged women by the end of this year through Penaashe.
|
| How will the solution works |
| We will get together with NGOs that will provide us with human labor i.e. underprivileged skilled women who know how to sew, we will provide them with the materials and instruct them about the design of the bags. The manufactured bags will be sold by us to the customers through retail shops, stalls and on our online shop on FB & Instagram. |
| Who are your competitors ? How is your solution different |
| As compared to our competitors which are mostly big brands and online retailers who offer makeup bags and stationary pouches with a much higher pricing, Penaashe would be introducing bags and pouches that provide unique customizable designs with affordable prices. |
| Status: |
Approved |
| Entry Date & Time: |
2018-12-22 (1842) |
