Idea Details

Team and Contact Details

SNo Student Name School Degree Year Email
1Javeria AshfaqNBSUndergraduateFourthjaveria1496@gmail.com
1Arooj JahangirNBSUndergraduateFourtharoooj.jahangir@gmail.com
1Waqar HaiderNBSUndergraduateFourthwaqarhaider00786@gmail.com
1Zain ArifNBSUndergraduateFourthzainarif1997@gmail.com

Inter School Idea ? No
Do you need expertises from another area: No
If Yes please provide details of expertises you need:

Idea Details

Idea Name: Penaashe
Slogan: Helping women discover their wings
Supervisor Name: Yarooq Nadeem
Supervisor Designation: Professor
Supervisor School: NUST Business School
Supervisor Department: NBS
Contact number: 03312025000
Email ID: yaruq.nadeem@nbs.nust.edu.pk
Abstract:
    We will sell makeup pouches and stationary bags made by women who will use their expertise to make bags that are high quality, unique, creatively designed and most importantly affordable.
What is the unmet need in society that your idea will fulfill ?
    The opportunities and economic participation for women in Pakistan is second worst in the entire world. By becoming financially independent they would be able to survive on their own. By collaborating with NGOs involved in empowering women, Penaashe would help to provide them with employment.
Who needs it ? How many would benefit ?
   The beneficiaries would be the underprivileged women who would be paid more than market price for their services in order to empower them and encourage them to become independent. We hope to empower at least 10 underprivileged women by the end of this year through Penaashe.
How will the solution works
    We will get together with NGOs that will provide us with human labor i.e. underprivileged skilled women who know how to sew, we will provide them with the materials and instruct them about the design of the bags. The manufactured bags will be sold by us to the customers through retail shops, stalls and on our online shop on FB & Instagram.
Who are your competitors ? How is your solution different
    As compared to our competitors which are mostly big brands and online retailers who offer makeup bags and stationary pouches with a much higher pricing, Penaashe would be introducing bags and pouches that provide unique customizable designs with affordable prices.
Status: Approved
Entry Date & Time: 2018-12-22 (1842)