Idea Details

Team and Contact Details

SNo Student Name School Degree Year Email
1SHIZA MALIKASABMS/M.PhilFirstshiza874@yahoo.com

Inter School Idea ? No
Do you need expertises from another area: No
If Yes please provide details of expertises you need:

Idea Details

Idea Name: Zdiet
Slogan: HEALTHY FIGHT FOR SMARTER DIET
Supervisor Name: Dr.Rumeza Hanif
Supervisor Designation: Assistant Professor
Supervisor School: ASAB
Supervisor Department: ASAB
Contact number: 03339197603
Email ID: rumeza.hanif@asab.nust.edu.pk
Abstract:
    Yogurt containing new herb Gymenma sylvestre will be used to hack taste buds to eliminate the food cravings. Moreover low priced, beneficial, weight reducing probiotics are added to enhance quality.
What is the unmet need in society that your idea will fulfill ?
    A survey conducted with a sample size of 120 individuals .70% percent agreed that sticking to a diet plan is difficult and they will prefer skipping meals for reducing weight.85 % were willing to take our product if available at affordable price as compared to other drugs that are already available.
Who needs it ? How many would benefit ?
   Pakistan is ranked 9th among countries with obese populations. 62% have been rated as overweight , so our beneficiaries will be these obese people as well as those who are willing to go follow a strict diet .
How will the solution works
    Gymnema sylvestre will act as sugar destroyer by inhibiting TIR2 and TIR3 sugar receptors located in mouth, gut and pancreas.Probiotics (Lactobacillus family) will inhibit the absorption of dietary fat will increase amount of fat excreted with feces and make you harvest fewer calories from the foods. Probiotics will help release the satiety (appetite-reducing) hormone GLP-1 in order to burn calories and fat. They will also increase levels of the protein ANGPTL4 and lead to decreased fat storage.
Who are your competitors ? How is your solution different
    Our competitors are pharmaceutical companies producing dietary supplements in form of capsules and drugs containing chemicals (L-carnitine and green tea extract etc ). Our product is 100% organic and is incorporating herbs and probiotics that have no scientifically proven hazards to human body.
Status: Approved
Entry Date & Time: 2017-10-24 (1635)