Idea Details

Team and Contact Details

SNo Student Name School Degree Year Email
1Saira Parvez KhanNBSMastersFirstsaira.m18@nbs.nust.edu.pk
1HafsaNBSMastersFirsthafsa.m18@nbs.nust.edu.pk

Inter School Idea ? No
Do you need expertises from another area: No
If Yes please provide details of expertises you need:

Idea Details

Idea Name: Karobari News
Slogan: We mean business!
Supervisor Name: Ms. Rabeel Khan (idea is under discussion with her; she is yet to approve it for supervision)
Supervisor Designation: Asst. Prof
Supervisor School: NBS
Supervisor Department: International Business & Marketing
Contact number: +92-51-90853118
Email ID: rabeel.khan@nbs.nust.edu.pk
Abstract:
    The idea is to launch a dedicated business news digital video channel, via Youtube. Programs will feature critical analyses of business models of companies and their contribution to country‚Äôs economy
What is the unmet need in society that your idea will fulfill ?
    Pakistan is ranked 136 among 190 economies in the ease of doing business, according to the latest World Bank annual ratings. This channel will create awareness about how to achieve ease of businesses. It will cover related real-life stories of entrepreneurship, mergers and acquisitions for students.
Who needs it ? How many would benefit ?
   Firstly, the business graduates. It would be an extension HBR-case-study-based MBA where students can get a chance to chat live or email queries. It would give a great confidence to investors as their understanding of the factors impacting market shall be improved. Bridge industry-academia gap.
How will the solution works
    We plan to record programmes by engaging alumini, EMBA students and other working students at NBS. All programmes shall be designed and directed by students. They can coordinate with the relevant departments in the university and can play an effective role in arranging and recording any such gatherings where both stakeholders can exchange ideas or debate about important issues. Such recorded videos, when telecasted through Youtube channels, can be insightful for students across Pakistan.
Who are your competitors ? How is your solution different
    We believe there is no direct competitor for a business-only digital news channel in Pakistan. CNBC Pakistan was launched in 2005 from Karachi but has now been bought by Gourmet Bakers and renamed as GNN. So I guess technically, CNBC Pakistan is no longer operational.
Status: new
Entry Date & Time: 2019-01-15 (1859)